marketing and product management consulting
Home About Us Services Our Portfolio Our Team Our Partners Contact Us

Overview Strategic Marketing Planning Market Analysis Competitive Analysis Market Planning Market and Product Requirements New Product Planning, Development and Deployment Product and Program Management

Market Analysis Internal Analysis We identify the relative strengths and weaknesses of your current marketing organization relative to best practices. Identifying what you do well and what you don't do well will help focus your efforts where they can be most effective and allow you to leverage the strength of DDM staff where it can yield the best results. Typical activities in this phase include: Resource review Business plan review Strategic plan review Performance analysis External Analysis We identify the opportunities in your market space and the threats posed by competitors and the business environment in which you operate. Typical activities in this phase include: Customer, Competitor & Consumer analysis Environmental Analysis Industry analysis Market Gap analysis Product Gap analysis Strategy Refinement DDM's strategy refinement process integrates the findings of our business analysis activities with your strategic plan. We do this by assisting your executives in: Identifying new strategic alternatives. Identifying new Sustainable Competitive Advantages (SCA's ) Prioritizing target markets. Updating current strategies or selecting new strategies.

For more information, please call (510) 870-8712.

© 2003-2004 DDM Consultants