Kathy Andrews has over twelve years of business management and consulting experience. As the founder of KLA Enterprises, a strategic marketing consulting company, Ms. Andrews provided Strategic Planning and Marketing consulting to clients in a variety of industries including software, Internet, professional services and consumer products. Ms. Andrews experience ranges from working with entrepreneurs in the pre-launch stage to well-established Fortune 50 companies. Kathy L. Andrews has over twelve years of business management experience including Marketing, Strategic Planning, Consulting and Accounting. In past engagements Ms. Andrews has:

• Conducted industry, competitive and customer analyses; developed product messaging and assisted in collateral production including product datasheets, brochures, sales demos, web content and customer profiles for a start-up software company.
• Developed business plans, situation assessments including a SWOT and competitive analysis, qualitative customer segmentation and marketing plan; operating plans and offering documents.
• Performed product planning for a start-up software company including competitor and customer analyses; product development; developed product messaging and assisted in collateral production.
• Conducted online user surveys, including design of the survey incentive, and provided guidance to the engineers who coded the data and hosted the survey online.

In previous positions, Ms. Andrews served as the Director of Strategic Planning for Soft Sheen Products, Inc., the largest ethnic hair care manufacturer in the U.S. She was also a Senior Consultant at McKinsey & Company where she specialized in developing Sales and Marketing Strategies for Fortune 500 companies in the consumer products industry. Ms. Andrews also served as a Senior Accountant at Deloitte and Touche where she earned her CPA.

Ms. Andrews holds a Bachelor of Arts degree from Stanford University and a Master of Management (MBA) degree from the J.L. Kellogg Graduate School of Management in Marketing, Strategy and Organizational Behavior.